Join our mission

Truth is the foundation for our trust. Seeking it means being honest—with ourselves, our team, and our work.

This principle guides us in three key ways:

1. In feedback: We embrace radical transparency. Feedback is clear, direct, actionable—and delivered with respect. By focusing on what's true rather than what's comfortable, we help each other improve and build a culture of trust.
2. In problem-solving: We dig deeper to uncover root causes, even when the answers are counterintuitive or illogical. We don't say that an issue is solved until we fully understand where it came from.
3. In decision-making: We prioritize evidence and data over opinions or habits.

When we seek the truth, we uncover clarity that drives stronger trust and better decisions.

Time is our most valuable resource, and how we spend it defines the outcomes we achieve.

This principle guides us in two key ways:

1. Prioritize what matters most: We ask ourselves, "Is this the best use of my time right now?" If the answer is no, we redirect our energy to the highest-impact tasks that really move the needle
2. Work smarter, not harder: Preparation and strategy come first. We invest the necessary time to plan, simplify, and think critically before acting, ensuring we get the most out of our efforts.

When we master our time, we master our results.

Being courageous means embracing challenges and seeking out the difficult problems. It's about having the conviction to do what's right over what's easy.

This principle guides us in two key ways:

1. Face challenges head-on: We don't shy away from hard decisions or tough situations. If we feel an elephant in the room, we say it. Whether it's addressing a problem in our work or taking on a difficult conversation, we seek out the challenge because that's where growth happens.
2. Take bold decisions: Courage means asking for what you need and committing fully to the decisions you make. Boldness is about acting with conviction, even when the path is uncertain.

When we act with courage, we inspire those around us to do the same.

Omotenashi – the Japanese art of wholehearted hospitality, anticipating and fulfilling guests' needs with care

Caring deeply means taking ownership of our work and the outcomes we create – it's about being fully invested.

This principle guides us in three key ways:

1. Take responsibility: We own our work fully. When things go wrong, we focus on solutions, not excuses. If we see an opportunity to improve—even outside our remit—we take it, knowing that shared accountability creates shared success.
2. Driving to completion: We don't leave loose ends. Instead, we go the extra mile to ensure every project is undertaken with the necessary urgency and meets its full potential
3. We are proactive: Inspired by Omotenashi, we anticipate needs with empathy and foresight. For our members, we anticipate their needs to deliver thoughtful solutions that exceed expectations. For our teammates, we set each other up for success by proactively providing the necessary support and resources.

When we care deeply, we don't just get things done; we create something we're proud of.

When we act with courage, we inspire those around us to do the same.

We are optimists by nature, embracing challenges as opportunities to write our own script and redefine what's achievable. Obstacles don't deter us—they inspire us to think bigger and find creative solutions.

This principle guides us in two key ways:

1. Start with yes: When faced with an idea or challenge, our instinct is to figure out how to make it work. We approach every opportunity with optimism and curiosity, asking, "What can we do to make this happen?"
2. Write our own script: Instead of following conventional playbooks, we invent new approaches. We don't accept reality as it is–we shape reality. When our favorite candidate says no three times, we fly across the Atlantic to convince them.

Believing the impossible isn't about blind optimism—it's about embracing the unknown with courage and creativity. By doing this, we achieve things that others wouldn't even attempt.